- How did you determine the demand for small-batch whiskey in Northern BC?
I noticed that more people in Canada are buying craft whiskey made in small batches. In Northern BC, there aren’t many distilleries, so there’s a good chance to attract local customers and tourists who want to try something local and different.
- Have you identified which demographic age or income represents your strongest potential customer group?
The main customers will be adults between 30 and 55 years old who have a good income and enjoy premium drinks. They like local products, good quality, and unique flavours. Tourists and young professionals are also possible customers.
- How will you source Indigenous ingredients respectfully and ensure cultural collaboration in production?
I will work directly with local Indigenous communities to get ingredients like sweetgrass and berries. I’ll make sure they are paid fairly, and I’ll follow their cultural rules. I also plan to involve them in special whiskey batches that celebrate Indigenous culture.
- Since you plan to price competitively, how will you balance affordability with maintaining premium quality and brand image?
I’ll use local grains and water to save on costs and keep quality high. The whiskey will be priced as affordable premium — not the cheapest, but worth the price because of its flavour and story.
- What marketing channels do you expect to be most effective for reaching both locals and tourists, social media, events, or partnerships?
• Social media to share stories and photos.
• Local events and tastings to meet customers.
• Tourism partners like hotels or travel guides.
• Partnerships with Indigenous artists and local restaurants.
- Do you plan to develop an online sales platform, or will distribution focus mainly on local retailers and tasting lounges?
At first, I’ll sell through local stores and a tasting lounge. Later, I plan to open an online store so people in BC can order directly.
- What strategies will you use to build long-term relationships with restaurants and local businesses carrying your product?
I’ll offer special deals, early access to new flavors, and hold tasting events. I’ll stay in touch, support their promotions, and make sure they feel like partners, not just customers.
- Have you considered any challenges with licensing, taxation, or alcohol regulations that could affect your pricing or distribution?
Yes. I know that alcohol taxes and licenses in BC can affect prices. I’ll work with an expert to follow all rules, plan prices that cover taxes, and keep up with any changes in alcohol laws.