PhaseKey ActivitiesDetailed DutiesResponsible PersonStart DateEnd DateNotes
Phase 1: Planning & LicensingBusiness registration, permits, Excise and Liquor licensingRegister business name, finalize location lease, apply for federal and provincial licensesOwnerOct 20,2025Nov 10,2025Include municipal zoning and health/safety approval
Phase 2: Facility SetupSite construction and equipment installationRenovate space, install stills, fermenters, and safety systemsOperations ManagerNov 10,2025Dec 31,2025Hire initial production staff and train them
Phase 3: Production & BrandingBegin first test batches and create brand identityProduce small test runs, design logo, bottles, and labels; launch website and social mediaMaster Distiller & Marketing CoordinatorDec 31,2025Jan 25,2026Begin aging whiskey (3-year minimum)
Phase 4: Market IntroductionLocal launch and initial distributionHost launch event, start local sales via tasting room and partner storesOwner / Marketing CoordinatorJan 25,2026Feb 15,2026Sell limited bottles, gather feedback
Phase 5: Growth & DistributionScale production and expand distributionIncrease production, work with BCLDB and distributors for wider reachOperations ManagerFeb 15,2026Mar 10,2026Expand into other BC regions and Alberta
Monitoring & EvaluationTrack performance metricsReview KPIs (sales, quality, customer satisfaction) and adjust strategyOwner / Operations ManagerQuarterly from 2026OngoingContinuous improvement process
Risk ManagementIdentify and mitigate risksPrepare contingency plans for supply, regulatory, and market issuesOwner11/2025OngoingDiversify suppliers and ensure compliance